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Global Partners Programme
The Explorer Global Partner programme offers a unique opportunity for global brands to reach a well-sought after audience through targeted advertising and credible association.At Explorer Publishing we have cornered a niche market with our Complete Residents’ Guide series, capturing the attention of an information hungry audience of students, expatriates, business travellers, long-term travellers, worldwide opportunists and ambitious professionals with an appetite for international posts.
Our Global Partner programme is an initiative that sees Explorer extending this audience to like-minded brands who also want to serve today’s globally savvy population.
Why Explorer Residents' Guides are so unique...
In today's migratory world easily accessible information is key - be it printed, online or by word of mouth - and Explorer provides the complete solution to living and working in, as well as enjoying, the world's greatest cities.
Explorer is unique because our books bridge the gap between practical living and working guides and destination guides. We provide comprehensive information on all aspects of life, both the necessary and the pleasurable.
Explorer Residents’ Guides comprise:
- General Information – history, geography, climate, economy, facts and figures, culture, do’s and don’ts, places to stay and getting around.
- Residents – certificates and licences, working, financial and legal affairs, housing (buying and renting), residential areas, domestic necessities, health, education, buying a car and all the paperwork and procedures residents need to be aware of.
- Exploring – must-do’s, city areas and beyond, attractions, parks, tours and sightseeing, excursions, weekend breaks and exploring nearby cities.
- Activities – spectator sports, A to Z of activities, sports centres and clubs, spas, classes and social groups.
- Shopping – need to know facts, clothing and shoe sizes, online shopping, A to Z of what and where to buy, shopping areas, shopping malls and markets.
- Going Out – rules and regulations, tipping, tax and service charges, independently reviewed restaurants (categorised by cuisine), cafes, bars and nightclubs, gay and lesbian, theatre, comedy, concerts and cinemas.
- Maps – detailed vector maps for city areas and beyond, including annotations for locations including within the book.
Not only do Explorer Residents’ Guides provide readers with invaluable practical information, with thousands of companies listed (from schools and spas to dentists and dance classes), but they also give a feel for the city thanks to the friendly and informative tone and insiders’ knowledge. (Explorer Residents’ guides are written by residents).
From the moment you pick up a 400+ page Residents’ Guide and flick through its colour-coded sections, with high quality four-colour images depicting all aspects of life, it is obvious that they are so much more than just a travel guide.
From paperwork to partying, Explorer guides are essential to making the most out of life. This is why our books are often referred to as 'the bible'.
Why Explorer Residents' Guides are the perfect medium for our global partners...
People who migrate are a captive audienceWhen new residents arrive in a new country or city they need guidance, they need advice and they need goods and services for their new life. And they need to know what, how, who, when and where to get them. They turn to Explorer for this knowledge and therefore our Global Partners.
Explorer is THE leading publisher of residents’ guides
We are currently at the forefront of resources for the world’s rapidly expanding migratory population, firstly with our printed publications and secondly with our online communities. Our aim is to be the Microsoft of the migratory world…you can’t (or you won’t) move without Explorer. Our Global Partners will benefit from that targeted marketing, and will have the opportunity to reach a growing population of global movers.
The Global Partner Programme is a long-term investment
We are not looking for quick dollars for pages but instead have developed an initiative that opens a new channel of communication for our partners with this important target audience. We also know that people who move keep moving and therefore our Explorer Residents’ Guides become a companion for every move our readers make.
Developing the concept further…
We are currently working on developing Explorer Communities so that our readers can further benefit from our expansive knowledge base, as well as exchange information with other community members and further make the most out of their city.The Explorer Communities will be destination specific and will allow members to create a profile, post classified ads, author a blog, join a forum, highlight an event, create groups, vote in a poll and invite new members. Through our Communities we will plan to introduce networking events, in cooperation with our Global Partners, where members can meet, listen to expert speakers and benefit from any special offers.
