Key Benefits

• Our Titles are Best-Sellers - making Explorer the most successful book publisher in the region.
• Long-Lasting Coverage - adverts in Explorer titles give exposure for a whole year, or even more.
• Local Resident Market - the majority of our guides are bought and read by residents living locally.
• Discount Packages for Regional Series - obtain area-wide exposure for massive expat audiences.
• Reach Big Spenders - our titles are read by high-income households with large disposable incomes.
• Adverts Total No More Than 20% of Content - our advertisers stand out as part of an elite few.
• Strong Marketing Support - all our products are constantly advertised in our other books, in the media and on our business cards!
• High Profile Positioning - we place all ads on right hand pages for maximum exposure, where they are seen more easily.
• Repeat Viewings - as our guides are constantly referred to, your ad will be seen over and over and over again.
• Association with the Explorer Brand - widely-recognised for the quality and reliability of our products.

Explorer's Residents' Guides

• Explorer's Residents' Guides are annual publications and are kept and referred to repeatedly by multiple users.
• New and long-term residents frequently use their Explorer guide as a source of reference.
• Bold names in the index give high profile to advertisers, so you stand out from the crowd.
• Arrows direct readers to advertisers from tables in which they are featured, giving you an advantage over your competitors.

Explorer's Activity Guides

• Explorer's Activity Guides are the best-selling and most widelyused sources of information for a whole range of activities, including off-road driving, hiking and diving.
• Innovative designs and stunning images make these guides popular with both active outdoor enthusiasts, and people who aspire to be.

Explorer's Distribution

• Explorer Publishing has a very strong presence in all leading bookstores across the UAE, as well as supermarkets, airports and many other locations.
• Explorer Guides are also distributed across the GCC, in the UK, Europe and the USA, with South Africa, Singapore, Hong Kong and more of Asia being added soon.

Explorer's Readers

• Have cash to spend - 74% have a monthly household net income above $2,400.
• Are here to stay - 76% of our readers are residents, over 70% are Western expatriates.
• Are the 'prize' demographic group for advertisers - 68% are in the 18 - 35 age bracket.
• Only buy our guides - 70% didn't need to buy any other guidebook.
• Recognise that our books are worth buying - 71% went out and bought their own copy.
• Share - over 80% of the books we sell are read by two or more people.
• Believe Explorer's Residents' Guides are a great deal - an overwhelming 98% believe our products are good value for money.